Samsung Frame special edition Porcelain Blue bezel

Samsung Electronics has announced the launch of its new limited edition porcelain blue bezel for its lifestyle TV: The Frame.

The Frame from Samsung is a way of converting your telly in to art when it is not in use. So, whnn you’re not watching the brilliant Ultra HD TV, the telly turns into a beautiful work of art on your wall.

Thanks to an array of art, photography and custom frame bezels to suit every mood and style, The Frame TV goes beyond entertainment and becomes an expression of you.

To add to those custom frame bezels, there is now a brand new one from Dutch designers Scholten & Baijings.

Porcelain Blue Frame

The new bezel has been designed to inject a chic twist to the aesthetic of the television.

This perfectly encapsulates the vision of The Frame television itself which, when powered off transforms into an exquisite piece of art that can be personalised to synchronise with your décor.

Three bespoke artworks from Scholten & Baijings will also be available on Samsung Art Store titled ‘Bright Extraordinary’, ‘Warm Extraordinary’ and ‘Colourful’.

These are all available from the Art Store. Pricing details are available below.

Words

Scholten & Baijings said:

We are delighted to have collaborated with Samsung to widen the offering for The Frame TV. Once we saw the TV in action, we felt inspired to design the porcelain blue bezel and craft a series of artworks for the Samsung Art Store. What we love most about The Frame, is the opportunity it gives for the consumer to be creative – from the screen transforming into selected art work when on standby to the personalisation element through bezel selection.”

Price and availability

Prices for the new bezel vary per size to match the televisions they fit, naturally: £175 (43-inch), £199 (55-inch) and £229.95 (65-inch) and are available on Samsung’s online store.

You can sign up to the Art Store on a monthly subscription for £3.99, or make one-off purchases for £14.99 per art work.