Huawei P40 Series Lands in UK

Huawei today announced the availability of the P40 Pro+, P40 Pro and P40, the company’s new flagship smartphones, in the UK. The new P40 series could well be the phone to grab if photos and videos are your priority. 

As you would expect, the Huawei P40 range features not only cutting-edge designs but, ground-breaking camera innovations. Firstly, the sizeable 1/1.28-inch sensor has a binned pixel size measuring 2.44?m. This, according to Huawei, boosts light intake in a big way for enhanced low-light performance. Additionally, the phone’s new periscope design makes it possible to sport a 10x true optical zoom. 

Naturally, the Huawei P40 Series sports 5G by way of a Kirin 990 5G chip that also supports Wi-Fi 6 Plus. All of that tech is topped off with a Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness, says the manufacturer. 

Huawei P40 Photography

We once again find Leica embedded in the latest Huawei smartphone and here is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. This means that the Huawei P40 will undoubtedly deliver outstanding photographic results with ultra-wide-angle, wide-angle and telephoto lenses. The P40 Pro adds an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. While, the P40 Pro+ adds a SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The Ultra Vision Sensor housed in the P40 is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44?m and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day. Meanwhile, the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality. 

The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation. 

Huawei continues to offer faithfully reproduced skin tones and textures thanks to a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boosts colour accuracy by 45%, apparently. Of course, real-time portrait optimisations, as well as Bokeh reproduction, are available. However, the Huawei P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame.

Huawei P40 Video Camera 

The 40MP Ultra Wide Cine Camera in the P40 Pro and P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built in to support 16-in-1 pixel binning, producing superpixels that measure 4.48?m to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

You also get Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high-quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

Richard Yu, CEO of Huawei Consumer BG, told GadgetyNews:

The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.

Sporting super-narrow bezels and streamlined round corners the P40 ensures an ergonomic in-hand experience and a near borderless look. Moreover, an enhanced in-screen fingerprint reader offers 30% faster biometric authentication. 

The P40 series is available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost. Also, the HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black. 

Price and availability

The HUAWEI P40 Pro (8GB RAM, 256GB Storage, RRP £899) will launch in the UK in Black and Silver Frost. The devices are available from The Carphone Warehouse, Virgin Mobile and selected retailers, and with Three as well as direct from Huawei. 

The HUAWEI P40 (8GB RAM, 128GB Storage, RRP £699) will launch in the UK in Silver Frost (Carphone Warehouse only), and Black (Virgin Mobile and selected retailers). 

Both devices go on sale on April 7th. 

Both the P40 and P40 Pro are also available to purchase directly from the new UK Huawei Store: 

• P40 Pro: https://consumer.huawei.com/uk/phones/p40-pro/buy/
• P40: https://consumer.huawei.com/uk/phones/p40/buy/

HUAWEI P40 Pro+ pricing and availability will be announced soon.